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Creators,
Create your own platform
  1. What does a ‘Platform’ mean for a digital creator?
    A platform for a digital creator is a technology on the internet which brings together the resources they need to create, to share, and to earn. A digital creator has multiple kinds of platform:
    • Traditional Blogs and Websites (Wordpress, Bloggers)
    • Digital Publishers (New York Times)
    • Social Media Platforms (Youtube, Instagram)
    • Closed Publishing Platforms (Medium)
    • Niche Discovery Platforms (Behance)
  2. What does ‘create your own platform mean?’
    Creating your platform means to have a space in the digital world that is your own (Website) and control of all three major aspects of your content: Creation, Distribution and Monetization.
  3. As a creator, why should I care about creating my own platform?
    Most of the platforms available for the creators today are built to facilitate discovery and monetization so that the creators can focus on the most important aspect of their job, ‘creating.’ That being said, however, these platforms create a dependency for the creator which has its own risks in the long-term. Here’s why:
    • End-goal misalignment: Your success may not always mean success for the platform as well. Majority of the available platforms derive their revenues which are independent of the creator’s work. They may not always be invested in your success, thereby creating a clear conflict of interest.
    • Lack of Interoperability: Closed platforms can actively limit the discovery of your content to the audience on that platform. For Ex: If you have hosted your videos on Instagram versus on your website, It would be harder for audience outside the platform to find your content.
    • Lack of Control: As a creator, you have no say in determining the distribution of your work nor do you control the terms of monetization. The platforms decide these terms and impose them on you.
    • No Long-term Asset value: If you decide to move away from these platforms one fine day, then there’s really not much asset you can take away from there. Your long-term investment of time and effort on these platforms would not amount to much if you decide to move away.
    • Your brand comes second to the platform: Your content and your brand would always be secondary to the platforms which means it would never realize its true potential in terms of discovery and revenue.
    The dependence on third-party platforms, therefore, is akin to plowing on a rented farm which may be taken away from you anytime. Creating your own platform, on the other hand, ensures better stability while also capitalizing on the benefits which these third party platforms have to offer.
  4. How can I create a functional and sustainable platform without investing extra time, effort, money, and other resources?
    PubNinja has been designed with the intent to unburden the digital creator of any external costs; be it time, money, or anything else. When you create your platform with PubNinja, this is what you get:
    • Fast website: You can create a new website, port from your existing one, or connect it with your domain to get a faster website.
    • CDN and hosting of websites: PubNinja provides managed hosting, CDN and all required technical solution for your website to run independently.
    • CMS for video, audio, story content formats: PubNinja provides you with one platform to create all kinds of multimedia content as easily as creating them on separate platforms.
    • Distribution: With SEO, social media, email newsletter, and push notification tools, you can easily cultivate your own audience.
    • Monetisation: With Programmatic Ads and Membership tools, you can optimize your revenue generation.
  5. Aren’t there the same risks involved with PubNinja as with other platforms?
    No, PubNinja has been especially structured in a way to mitigate all creator’s risks. Here’s how:
    • End-goal Alignment: PubNinja’s offerings come with zero upfront cost to the creators. PubNinja earns a 10% of creator’s total revenue which means that we are invested in your growth for our own.
    • Interoperability: A website cannot curtail discovery which means that your content is discoverable through all possible means.
    • Control: Creators control all distribution channels and the monetization value of their content.
    • Long term asset value: On choosing to leave PubNinja, a creator gets to keep the domain authority which they built through the website. The creator also keeps with them the newsletter email list, notification consent list, membership rights of its community, and each published piece of content all of which can be easily ported.
    • Your brand first, platform second: You own the website and the brand. The platform does not take away from its value.
  6. Why shouldn’t I start a website using an open-source technology (Like Wordpress) and add necessary plug-ins instead of creating a platform with PubNinja?
    Yes, we agree that open source technologies do provide incredible controls but they also come with their own set of challenges. Here’s what they are:
    • They require expertise: Managing website hosting, integrating newsletter and notification tools, scaling the website based on needs, running an optimized advertisement and membership program is not an easy task. Why waste resources on developing these when you can have them at your disposal immediately?
    • Upfront and fixed costs: Hosting a website, hosting multimedia content on your domain, integrating social media scheduling tools, newsletter/notification services, etc. all require upfront investment as well as recurring fixed costs. PubNinja asks for neither.
    • Additional resources required: To manage all the processes, end to end, you would definitely need more than just a single person (you). Why not let PubNinja do the heavy lifting while you focus on your art?
    • Efficiency and Quality issues: Even if you are able to manage and run the entire system, extracting high efficiency and quality simultaneously would be extremely challenging.
    • Managing the legal and financial aspects on your own: It takes a lot to meet all the compliances when a creator is dealing with payments from Ad networks or individual contributors. PubNinja takes care of that for you.
    • Establishing connections, negotiating, and maintaining relations with bigger Ad networks and other services: It is next to impossible for an individual to manage all of these alone. PubNinja readily offers you these services.
  7. Why does PubNinja have a hybrid monetization option with Ads and Membership? Shouldn’t I focus on a monetization tool which is more apt for me and my audience?
    Both ads and membership models have long been established as great revenue models for creators. Of course, you can look to have a model which is apt for your needs but what PubNinja offers is the flexibility of having them both. You can enable and disable either tool based on your requirements. The hybrid model seeks to provide you the tools for maximum possible revenue generation. The platform makes it seamless for the creators to maintain a free as well as a paid wall of content.

    Please find the estimated earnings through both the models HERE.
  8. Would I need to start the website from scratch?
    Not necessarily. You can create a website from scratch but PubNinja allows creators to port content from their existing website and other platforms (Youtube, Medium, etc) in the form of RSS or MRSS feed. Creators can also port their Gmail contact, email list, and the notification consent list to the new distribution tool.